Wasp Archery, maker of “The Ultimate Broadhead”, is excited to announce its new branding efforts. With a new logo, website, packaging and sales campaign, Wasp Archery is looking to redefine its 30-year-old history with a launch that speaks to the heart of every archery enthusiast.
“We are excited about the future of Wasp Archery and what this rebrand stands for,” said new President and owner Guy Weaver. “Our goal is to continue to build the best broadhead on the market and we feel our new brand encompasses who we are as an archery company.”
Along with its more contemporary logo, Wasp is also launching a new line of packaging and a new website to reflect its new brand.
“It is our goal to be consistent with this brand and build consumer confidence in every aspect of our business model,” said Weaver. “We want archers to recognize the wasp as a mark of excellence in this industry.”
The new line of Wasp products is set to launch Spring 2011. Products can be purchased online at wasparchery.com or at their local archery dealer.