With the release of the Queen broadhead, Wasp is among the few companies catering to women who are tired of products designed solely for men.
According to the Sporting Goods Manufacturers Association, more than 500,000 women bowhunted last year – making it the fastest growing segment in the industry.
And now, there is a broadhead that appeals to women in both form and function. At 75 grains, the Wasp Queen is perfect for women shooting bows with a lower draw weight, 55 pounds or less. The large cutting diameter, along with Wasp’s famous Stainless Smart Tip, works in combination with three razor-sharp blades to be the most lethal broadhead put in the hands of women today. And it’s not only practical, but stylish too.
We are not going to beat around the bush, but just come right out and say it: The Wasp Queen is pink.
Are you shocked?
Probably not. As conventional as it might seem, it’s common knowledge that pink is favored by females. Surely you've experienced it before. You see a small baby and based on the color of the baby's blanket, decide whether it's a boy or a girl. There are a lot of scientific studies to determine why this is, but Wasp saw all the proof it needed when the Queen was unveiled at ATA.
There was a lot of “ah ha” reactions from female archers and archery supply dealers that outfit women hunters when they laid eyes on the vibrant broadhead.
Women should check out the Queen if they are tired of making do with products designed towards men. And guys, did we mention the Wasp Queen makes a great gift that will show your thoughtfulness and sensitive side. It may just be the perfect tip for cupid’s arrow this Valentine’s Day. A pack of three retails for $33.99 and can be ordered here.
With the release of the Queen, Wasp Archery is once again setting the stage for innovation in the broadhead market.