In Wasp’s effort to continue the tradition of producing “The Ultimate Broadhead”, the company underwent extensive new branding efforts over the last year to update the look of our logo, website and packaging with a more modern representation of who we are.
It was a challenge to trim the out-of-date components while still holding on to the rich history we left on the industry for more than 40 years. Luckily, we had partners like November Studios to help tell the story behind our new look.
November Studios, in collaboration with Caddis Interactive produced the first Wasp commercial following the rebranding campaign, and boy, did they hit the nail on the head. The production spoke to the heart of every archery enthusiast and sent the massage we wanted to deliver: We may have a new look, but our mission to be the best the broadhead manufacture remains the same. And we were not the only ones who recognized the outstanding work of November Studios.
The Wasp commercial and November Studios are entered to win an award at the 33rd Annual Telly Awards. The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.
Seeing November Studios gain acknowledgment for their talent would put a nice bow on our rebranding endeavors as we charge into 2012 with more focus on manufacturing the highest quality broadhead than we have ever had.
This concentration on excellence is evident in the release of the latest Wasp Broadheads, the Queen and Z-Force. Both are driving innovations of the industry and gaining momentum in the marketplace, and we are having fun displaying the advances at shows around the country and explaining why you should be shooting Wasp Broadheads this hunting season.
Please help us spread the icing on the cake by giving a “thumbs up” to the Wasp Commercial and November Studios and helping them win by going to the Telly Awards YouTube Channel and voting. It only takes a second and you can see their work and the commercial there if you have not already seen it.